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From March 5 to 8, 2024, the 49th International Food and Beverage Exhibition of Japan (Foodex Japan 2024) took place at Tokyo Big Sight, Japan. This event stands as the largest in the food and beverage industry in the Asian region.
Foodex Japan 2024 significantly expanded compared to 2023, covering a total area of over 85,000 square meters, a 130% increase from the previous year. The exhibition attracted 80,000 visitors, including 15,000 international attendees. This not only provided an opportunity to meet and establish partnerships with representatives from various countries but also served as a platform to promote Vietnamese brands to the international community.
At this trade fair, we introduced a series of new products under our own brand, G.O.C FARM, which has been gaining popularity in both domestic and international markets, especially in Japan and South Korea. Representative products include Sriracha chili sauce, dried bamboo shoots (menma), dried wood ear mushrooms (kikurage), baked beans in tomato sauce and pickled cucumber slices.
G.O.C FARM products not only meet strict standards for pesticide residues but also boast delicious flavors and attractive designs. This explains why GOC's booth at this fair was honored to welcome hundreds of visitors. All of them reflect the special interest and positive feedback for products under the G.O.C FARM brand. Visitors to the GOC booth can taste sample products, engage in discussions about the stories behind each product, and receive distinctive gifts representing Vietnam in general and G.O.C FARM in particular.
In addition to discussions about products, prices, and contracts, Foodex Japan 2024 also served as an opportunity for GOC's friends to visit, reminisce about old memories, and hear about the positive developments of GOC over the 20 years of its establishment and growth. These friends may be business partners, scientists, or government officials who have been accompanying GOC from its inception to the present.
